(Cross-posted on the Google Turkey Official Blog)

Turkish Airlines just signed a multi-year agreement with us to use QPX, our airfare pricing and shopping technology. They plan to use it for revenue and reward redemption pricing and shopping, as well as ticket exchanges and refunds.

The rollout will take place in phases, with the first release expected in Q3 2012. When launched, Turkish Airlines customers will be able to use the same advanced airfare shopping tools across all channels -- whether they shop turkishairlines.com, agency websites, the THY Mobile Application, or by visiting one of their ticket offices.



When we asked Turkish Airlines why they selected us, Mr. Adnan Metin, senior vice president, corporate development and CIO, Turkish Airlines replied, “The flexibility of QPX will let us roll out more advanced features, faster, and consistently across all of our channels. Ultimately, this will make travel planning much easier for our customers and will improve our revenues.”

A Star Alliance member, Turkish Airlines is the fastest growing and fourth largest European airline. They are the most recent airline in Europe to take advantage of our technology to enhance the overall shopping experience for their customers while driving sales and slashing distribution costs.

To learn more, visit www.itasoftware.com. 

Posted by David Peller, General Manager, EMEA/India/Asia-Pacific