American Airlines amplifies results with Boombox™
Tuesday, November 15, 2011
Travel companies work hard to make finding deals easy online; however, developing their websites can require a significant investment of resources and time.
That’s where our Boombox platform can help. It’s a middleware system that offloads much of the technical burden for travel companies. This means new airfare shopping features can go from concept to prototype to production more quickly -- and with fewer resources.
American Airlines launched Boombox last year and they’ve added several new features to AA.com since. The first addition was making their price and schedule matrix the default shopping flow. This change made it much easier for travelers to evaluate price differences between fare classes, which led to an added benefit for AA - a higher number of sellup conversions.
They also used Boombox to launch AAdvantage DealFinder, a pricing and shopping feature that makes it easier to provide more targeted offerings to their travelers.
American Airlines has been a customer since 2004 and an early adopter of many of our products. In addition to Boombox™, American Airlines uses QPX™, Reward Shopping, ReShop™, DACS®, and most recently ITA Merchandising.
“American has steadily built its relationship with ITA because we align in key areas such as vision, leadership, and innovation,” said Monte Ford, the senior vice president and technology and chief information officer at American Airlines.
Check out the full case study to learn more about the results AA has achieved so far, with Boombox.
Posted by Nate Nottke, Senior Technical Account Manager
That’s where our Boombox platform can help. It’s a middleware system that offloads much of the technical burden for travel companies. This means new airfare shopping features can go from concept to prototype to production more quickly -- and with fewer resources.
American Airlines launched Boombox last year and they’ve added several new features to AA.com since. The first addition was making their price and schedule matrix the default shopping flow. This change made it much easier for travelers to evaluate price differences between fare classes, which led to an added benefit for AA - a higher number of sellup conversions.
They also used Boombox to launch AAdvantage DealFinder, a pricing and shopping feature that makes it easier to provide more targeted offerings to their travelers.
American Airlines has been a customer since 2004 and an early adopter of many of our products. In addition to Boombox™, American Airlines uses QPX™, Reward Shopping, ReShop™, DACS®, and most recently ITA Merchandising.
“American has steadily built its relationship with ITA because we align in key areas such as vision, leadership, and innovation,” said Monte Ford, the senior vice president and technology and chief information officer at American Airlines.
Check out the full case study to learn more about the results AA has achieved so far, with Boombox.
Posted by Nate Nottke, Senior Technical Account Manager
6 comments :
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In the world of online travel, efficiency and innovation are paramount, and American Airlines has found a powerful ally in the form of Boombox™, enhancing their operations and results. Whether you're in Chamoli in the Indian state of Uttarakhand or anywhere else, the travel industry strives to simplify the hunt for the best deals, and Boombox™ plays a pivotal role in achieving this goal.
Boombox™ serves as a middleware system, alleviating the technical complexities that travel companies face when developing and improving their websites. This innovative platform expedites the process of transforming new airfare shopping concepts into prototypes and production-ready features, all while conserving valuable resources.
American Airlines, a longstanding partner of ITA Software, embraced Boombox™ in 2010 and has continually expanded its capabilities. One notable enhancement involved making the price and schedule matrix the default shopping flow on AA.com. This change significantly improved the traveler's ability to assess price differences across fare classes, resulting in increased sellup conversions—a win-win situation for both American Airlines and its customers.
Moreover, Boombox™ facilitated the launch of AAdvantage DealFinder, a pricing and shopping feature that enables American Airlines to offer more personalized and targeted deals to travelers, enhancing their overall experience.
American Airlines has been a dedicated ITA Software customer since 2004, consistently embracing innovative products and solutions like QPX™, Reward Shopping, ReShop™, DACS®, and ITA Merchandising. Monte Ford, Senior Vice President of Technology and Chief Information Officer at American Airlines, notes that their partnership with ITA Software is built on shared values of vision, leadership, and innovation.
No matter where you are, whether it's Chamoli in Uttarakhand or elsewhere, the collaboration between American Airlines and Boombox™ demonstrates how technology-driven solutions continue to shape and optimize the travel industry. For a comprehensive look at the remarkable results achieved by American Airlines through Boombox™, be sure to explore the full case study.
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